Wedding Ring Pitch

By Kent Crockett

In the middle of a wedding ceremony, a jewelry store manager exchanged rings with his soon-to-be spouse. As he slipped the ring onto his bride’s finger, he said, “With this ring—we guarantee a full refund if the customer is not completely satisfied.” His sales pitch was so deeply ingrained in his mind that the words came out automatically.

What’s ingrained in your mind? “Whatever is true, whatever is honorable, whatever is right, whatever is pure, whatever is lovely, whatever is of good repute, if there is any excellence and if anything worthy of praise, let your mind dwell on these things” (Phil. 4:8).